ideas • inspiration • information
Steve Jobs and Paul Rand, an American graphic designer who came to prominence in the USA in the 1950’s and is credited with changing the way companies approached branding.
A brand style guide is a document that explains in detail how an organisation presents itself both internally and externally. It is a reference tool that helps maintain consistency by demonstrating what a brand looks, feels and sounds like.
Designing a website can be a long process so before you start it’s good to understand what the process involves. Design studios may do things slightly differently depending on the complexity and requirements for you site but here are the typical stages.
Every day across Australia thousands of trades people go about their business driving from job to job in unbranded or poorly signed vehicle. They fail to realise that a well branded vehicle is probably one of the most cost effective ways to put your brand before your potential customers.
What clients should consider before they commission a design project. Here are four postures to consider in working with a good (or great) designer.
Interpretive signage projects require considerable investment so it is important to “Get it right”. All too often interpretive signage projects are commissioned that have completely missed the basic rules of interpretive signage design.
We’ve been through the news and research about what you’ll see in websites this year. And here are our top picks.
We’d like to thank all of our clients, suppliers and friends for your ongoing support throughout 2017. We’ve looked back over the year that’s been and decided to report on some of our achievements and highlights. Hope you enjoy!
Lots of businesses and organisations think they should have a mobile app although creating an app is an expensive and time-consuming process. Is it the right choice for you?
A customer journey map is a visualisation of the process that a person goes through in order to accomplish a goal. It’s used for understanding and addressing customer needs and pain points.
Social media has made it easier to create and distribute your marketing message. You can simply post messages, images and articles anytime you want. But, do you have ‘all your ducks in a row” in terms of creating a consistent message?
After our article about the BHP rebrand, we thought we’d follow on by looking at some other companies who’ve rebranded recently.
There are three key questions to work through before you decide to invest time, money and other resources into developing a solution to a branding problem.
We recently attended the WA Tourism Council’s 2017 Tourism Conference. It was held in Albany – this was the first time it was held in a regional area. And the turnout was higher than expected.
After more than 30 years as BHP Billiton, it’s now just BHP. The new BHP branding strikes us as simple, strong, confident and contemporary.
To build a strong brand amid increasing competition, across social media and possibly across mass media as well, destinations must have a well defined brand strategy in place that covers all potential scenarios and doesn’t just focus on advertising campaigns.
Communicating laws, rights, and services to citizens is a vital duty of the government, and design can help with that. It is a graphic designer's job to communicate information clearly and simply.
For the past 5 years Tangelo has been supporting the Fremantle Foundation with their branding and marketing. One of our favourite projects is branding the annual Fremantle Ball. Knowing how much the community benefits from the amazing work the Fremantle Foundation does, we were proud to be this year’s silver sponsor of the Ball.
The Committee for Perth released a FACTBase Bulletin as part of its Bigger and Better Beyond the Boom research project. Overall, the tourism sector is seen as having the capacity to drive economic growth in the coming decades.
Just spent a very interesting three weeks in France but it’s not all beer and skittles! As usual I’m always on the look out for new and interesting signage materials and design and here’s some of what I found.
So I don’t want to toot our own horn but we just finished our first App! Today is the official launch of the Golden Quest Discovery Trail app, check it out.
In May we got a call from Julie from South Fremantle Laundrette. Her laundrette branding was in need of a refresh and she had a new exciting plan for her business to help out the community. We thought the project would be perfect for our work experience student, Chloe.
Start by writing down a list of keywords and topics that you think are most important to reaching your target audience and generating valuable leads. It’s essential that you think from your customer’s perspective, not your own.
SEO helps your website to be found on the web by search engines (mainly - Google). SEO is sometimes referred to as a ‘black art’ because most people don’t understand it and it’s continuously changing. The goal of SEO is getting the right visitors to your site.
We've put together a few tips that you might not have considered to make your annual report job hassle free, look great and be delivered on time.
Over the years, Tangelo has worked with many local governments who need to improve how they manage and plan their signage. Clear signage is important for safety, wayfinding, amenity and creating a sense of place.
In a 2017 world, brands are built by listening to what our customers, employees, suppliers, stakeholders need.
Many times we meet people who don’t understand what graphic design is and are sceptical about the value of investing in it. Whether you are trying to grow your business, get more clients, explain a community problem or influence behaviour, good design can make this easier.
The Easter Hare (not a rabbit by the way) originated with the German Lutherans. The hare, carrying a basket of coloured eggs, lollies and toys, would visit the homes of children the night before Easter, leaving a special treat for obedient children.
The problem with managing your documents in-house can be maintaining the consistency and quality of branded materials produced, so that the organisation is still represented in a clear and professional way. So, we thought we'd provide some advice on the best options available for PC-friendly branded template documents.
We were intrigued to find this website – Wayback Machine – that lets you look back and see what websites looked like 10, 20 years ago. Have a look at how some major companies like Apple and Lego have changed over the years.
Often branding in the NFP sector is neglected because it’s not acknowledged as important and most organisations don’t have the time or resources to devote to it, like for profits do. But, an NFP with a strong solid brand is likely to do more good and leave a stronger, lasting impression.
From time to time, Tangelo takes in a keen student who is interested in working in the graphic design industry.
We are in the process of creating a corporate video to explain what we do and why it makes a difference for our clients. Of course, we took to the internet for inspiration and to see what other companies are doing.
Tourism and Events Queensland describes the drive tourism market as “visitors who travel for leisure and use a vehicle to reach their destination. This includes both day trips and overnight trips to one or more destinations.”
It’s a common misconception if you have a small business that your website is not likely to get hacked. You may think…“what could they possibly want or get from me”.
Some projects take longer than others and the Shire of Murray's Edenvale Historic Precinct branding and signage project was one of the longer running ones, primarily because of staged funding rounds.
It’s a new year. Is it time to consider a rebrand for your business or organisation? Read the 10 top reasons why you may want to consider a rebrand, the most common being "You’ve outgrown your branding."
Find out who would win in a race between a kangaroo and a horse in our Aussie themed facts...
Good quality interpretation has many benefits for people's perceptions of the place and is a key plank in good tourism experiences. This can lead to repeat visitation and also positive endorsements
As 2016 comes to a close, we need to remember that online trends never stop changing. Here at Tangelo, we enjoy researching and keeping up to date with website design trends to make sure our designs are relevant and in-line with the latest technologies.
We’ve seen a lot of confusion over the years with intellectual property (IP) and copyright ownership for graphic designers and their clients. So thought this article might help in clarifying the situation
The City of Cockburn has recently opened their amazing 7,000m2 playground at Bibra Lake. The playground includes an impressive skywalk, assault course, in-ground trampolines and water play area. It also includes giant turtles and Aboriginal fish trap shaped climbing frames, inspired by local wildlife and Aboriginal heritage.
On 14 November 2016, Tourism Council WA CEO Evan Hall announced its priority for the 2017 State Government. They are calling for an additional $20 million investment in destination branding, marketing and events.
A couple of weeks ago, local Perth designers and developer held a web based conference in Perth. We sent our designer, Karina along to see what all the fuss was about.
We love working on annual reports here at Tangelo and we love when projects run smoothly. So we've put together a few things that you might not have considered to make your annual report job hassle free, look great and be delivered on time.
We just got back from Denham, Shark Bay where they held the 400 year anniversary of Dirk Hartog landing in Shark Bay. This was the first recorded landing of Europeans in Australia.
Earlier this week we dispatched Kim to the town of Laverton in the Eastern Goldfields. Laverton is the first and last stop for people leaving and entering Western Australia via the Great Central Road through Warburton and Alice Springs.
Google has just released new research about the ‘path-to-purchase’ for 350 million anonymised travellers from around the world. Google looked at how people research, decide where to go and then make travel plans and purchases.
At Tangelo and our sister business, Wayfound, we are always interested in new technologies, especially when they add to the options we can offer for wayfinding solutions.
What is going on? We’ve been in business a long time and have never encountered as many clients who are hesitant to accept our professional advice and expertise about design. Even though they’ve engaged us and paid us money, which says they had some level of faith that we would deliver a good outcome.
We read a great article this week about how using jargon, unclear words and phrases and confusing sentence structures actually make you seem less intelligent.
Last week Kim attended the National Tourism Signing Reference Group’s (NTSRG) bi annual symposium in Rockhampton, Queensland. The NTSRG is comprised of tourism and road signage officers from each of the states and territories.
Maryann attended UX Australia 2016 Conference last week and took away lots of ideas on improving user experience (UX) in our work. UX thinking can be applied to brand, website, mobile app, service design, signage planning, tourism, software, etc. Almost anything that requires thinking about how people use and relate to a product, service or organisation.
Whether you’re after new head shots of your team, photos on location, or shots of your product range, you will need to book a professional photographer for a photoshoot. If you have never worked with a photographer or planned a photoshoot before there are many things you need to consider.
Having worked in the community and aged care sectors in Western Australia previously, I bring a good understanding of the pressures and complexities many organisations face.
Last Friday 29th of July was the 4th annual Fremantle Foundation Ball. It was another huge success, selling out well before the night and raising $65,000, with proceeds going to the Fund for Children and Young People.
An infographic (information graphic) is a visual graphic that is used to easily display data and copy. They are used to simplify large amounts of information and allow readers to comprehend it quickly.
One of the key factors to great user experience on your website is your content - delivering the right information, in the right place at the right time.
As we wrote in our last article you need to think about your home page as your shop window. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the “back” button. So what makes a good website homepage?
We know that building a new website or keeping it up-to-date takes time and commitment. When things get busy, lots of businesses (especially in the B2B sector) have old, outdated content or have ‘an under construction’ holding page for way too long. This can damage people’s perceptions of their brand.
Trade shows have traditionally been a platform for companies to promote their products, meet new clients and build relationships, with many exhibiting at the same shows year after year.
Many times in our studio, we’ve referred to Alina Wheeler’s bible for brand designers, Designing Brand Identity. Wheeler has a concise list of the ideals that brand identities (logos) should strive to convey.
Kim has just returned from a week in the Northern Territory conducting a tourism signage audit for the Northern Territory Department of Transport. The audit was under the banner of Wayfound our joint venture with Kirkgate Consulting
We’ve had more than a few clients who’ve had trouble keeping up with social media posts because the admin person who used to do it has left and they don’t know the passwords. This points to a bigger problem than just not keeping control of log-in details.
Wayfound is having an exciting 2016 working on strategic signage projects in rural areas. We're working together on strategic signage projects and tourism marketing.
We’ve written before about the need to take a strategic approach to your online marketing. But, we’re still seeing so many clients and businesses who think that having a good website is enough.
We’ve written about the difference design can make in organisations. And it’s not just the fluffy stuff of make things nice to look at. There is increasing evidence that the world’s leading companies are integrating design thinking into all aspects of their businesses.
When most work places expect there to be constant buzz of activity and many of us struggle with managing interruptions from emails, social media, text messages, phone calls, etc.
Recently we were very pleased to be appointed to work on the Denham foreshore revitalisation project in partnership with landscaping contractor Earthcare and landscape architects UDLA.
It has to do with simplicity, this means the viewer gets the idea the first time they look at the logo. So what are the 4 characteristics of a great logo?
Have you heard the saying ‘A camel is a horse designed by a committee?’ Not such a nice image is it? But, you get the idea there are a lot of problems with the horse.
How signage can improve ageing facilities and infrastructure. Here's a story from the Society of Environmental Graphic Designers (SEGD) that we think is worth telling.
Most businesses know they have to embrace social media but many are overwhelmed. So, instead of getting started, a lot do nothing.
We’ve been hearing so much about 3D printing and is changing manufacturing processes and costs. Spare parts for machinery, appliances and even bodies will be able to be created!
We have seen responsive design becoming commonplace and an emphasis on the user experience. However here are our pick of some new cool trends that are emerging.
Gumtree is the #1 classifieds site in the UK, Australia, South Africa, and Singapore, averaging 14.8 million visitors per month and 2 million ads being posted every month.
And how one small town in the USA increased visitor numbers by 500% in 12 months. Successful brands know themselves and their customers’ values.
One thing that we always look at when visiting new places is the calibre of their signage. As visitors unfamiliar with a place, we know good wayfinding makes for a much more enjoyable visit.
Wishing all of our clients, suppliers and friends a very Merry Christmas and all the best for a healthy & prosperous New Year. We're looking forward to a break over the holidays!
Sign design, fabrication and installation is a significant expense for governments, public facilities and institutions. It’s essential to start with careful planning.
Introducing the digital business card they have now emerged as an alternative to the traditional printed business cards.
We can now all publish any content we want on our websites, blogs and social media. But do we actually stop to think about what we’re doing, why, and how best to do it?
Creating food packaging that is persuasive and functional and helps to sell your products is critical in a crowded market place. The right packaging can result in increased sales and higher prices.
Here are few bits of trivia we bet you didn't know about Melbourne Cup from the team at Tangelo.
There are many requirements for a good website and can vary depending on your industry, but most websites will share common elements.
The Google research into Australian smartphone user activities found that they were accessing the internet frequently and in short bursts...
Australians find websites, personalised direct mail and catalogues and flyers are the most effective methods for local government communications.
What do marketing people mean when they talk about positioning in the market and what can you do about defining yours?
According to search engine optimisation (SEO) expert, Jim Stewart, simple fixes to your website can considerably improve your Google ranking.
Following on from our article last week about American new brand identities, it’s great to see West Australian lessons about company branding.
What are the latest trends in logos? recently two major US companies – Google and Verizon - launched new visual identities last week.
Check out the list of top cities to live in! Perth features as number 9.
This week, Tangelo is continuing to write about the Digital Marketing Forum held in Sydney on the 7 August 2015. “The digital age is here and will change the nature of our economy, jobs and business as we know them.”
How can I improve my website’s ranking on Google? “It’s the mystery of the internet age: Just how do I elevate my business or website to the top ranking result of a Google search?”
Marketing using social media – What do B2B businesses need to know? Even if you’re a B2B business, social media presence is a powerful marketing tool.
Friday, 31 July was the Fremantle Foundation's 3rd Annual Fremantle Ball at the Esplanade Hotel.
A talk at Curtin University about story-telling and how it applies to business, from Andrea Gibbs of Barefaced Stories.
The low-down from the event. For those of you who made it – thanks for coming to Tangelo’s Digi Do last Thursday. We hope you enjoyed the evening and learned at least a little about the possibilities for website design, online marketing, SEO and Google Adwords.
Branding and design of your communications material is critical to how you present your company to the world.