Do you need a copywriter?
Do you need written content for your website, brochure, interpretive signs, display, blog, latest news, advertising?
Some clients we have choose to write their own copy and do it well. Others really struggle with this because they’re not trained writers or they don’t have time to spend writing copy. The other issue is that it’s often difficult to write about yourself in an objective and interesting way. So, we usually recommend they speak to a copywriter.
Writing for your website
Writing for websites, in particular, is complicated and can be overwhelming.
- You need to weave in your keywords while still having content that is concise, well-written, relevant and most of all interesting.
- You need to make sure the links between content on different pages makes sense and works with the navigation of the site.
- You need pull-quotes and headlines to create interest and get your key messages across quickly.
- Most of all, you need to use as few words as possible because visitors to your site simply won’t read a lot of text.
Writing for interpretive signs
The other area we find a lot of people struggle with is writing concise, compelling and interesting content for signage. Often we find that places or trails with an interesting story to tell have invested in signs being designed and installed but the copy is poor, too long, and full of endless dry facts.
So, what are the benefits of using a copywriter?
Creating consistent, engaging content can take up a significant amount of time. Trained copywriters are able to write excellent copy quickly. So, you can get on with your job …
When you hire a professional copywriter, you’re hiring someone who is trained to research and learn as much as they can about your business, your audience and your industry and then to capture this in quality content.
Not everyone is skilled with grammar, spelling, and punctuation, but copywriters are. Grammar is vital when it comes to being found on Google. It is also essential for presenting your organisation well to the marketplace.
Your content needs to be simple, clear and persuasive without being sales-y. This is hard for people who are not trained writers to do.
Being an expert in what you do can means it’s hard to write about it objectively and that is clear, simple and free of jargon.
A copywriter will structure the messages in a variety of ways including headlines, sub-headings, pull-quotes, brief descriptions and detailed explanations. This will allow a wide range of readers to choose how much they want to read.
A copywriter can structure copy so it can be easily reformatted for different materials and media including blog posts, web pages, social media, videos, brochures, advertising. You might have, for example, copy that is more detailed for your technical documents and be able to pull out only the key points for posting on your website.
A copywriter will keep writing fresh, new content and avoid duplications. Continually publishing new content is vital for being found on the web.
Have we convinced you it’s worth considering a copywriter? We have always found that copywriters charge very reasonably and are good value for money.
By Tangelo Creative on April 20, 2018