Getting your keywords for SEO right
Our last article explained the basics of SEO (search engine optimisation), including things like keywords for your site. So, now we’re explaining a bit more about how to come up with the right keywords.
Creating a list of keywords or phrases
Start by writing down a list of keywords and topics that you think are most important to reaching your target audience and generating valuable leads. This can be a brainstorm exercise – you can cull words off the list later.
It’s essential that you think from your customer’s perspective, not your own.
When you’re creating the list, think about the following questions.
- What words would your audience use to describe your products and services?
- How relevant are these keywords in their daily lives?
- What problems (or pain-points) will your products or services solve?
- What keywords would your customers use to describe what sets you apart from your competition?
- What are some trendy terms your audience is using to describe what you sell or offer?
The trick is to find words that are relevant to your audience but not so common that there are endless search results.
For example – if you are an electrician who wants to attract more customers who manage rental properties in the Fremantle area, instead of using “Fremantle electrician” you might use “Fremantle rental property electrician”.
You can always use an SEO expert to help you to decide on your keywords. But, in our experience they will start by asking you about your business and target customers. But it’s their job to tease this out and help identify the right keywords.
Check the results and adjust your keywords if needed
As always, with anything marketing and SEO related, you may need to trial the keywords and adjust them if you’re not getting the Google ranking or results you want (i.e more leads, more sales, more sharing on social media).
By Tangelo Creative on June 16, 2017