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2017 logo trends

Logos are getting simpler in 2017

After our article about the BHP rebrand, we thought we’d follow on by looking at some other companies who’ve rebranded recently.

What strikes us about all of these rebrands is that most of the logos are pared back and simplified. On their own a lot of the logos don’t look like much but they have all been crafted based on a deep understanding of the brand and business strategy. The logos are all complemented by other graphics, colours, type and photography – together they communicate the brand message.

Here are some good examples of the current trends.


Covergirl - before and after logo

Read more about this rebrand

Subway - before and after logo

Read more about this rebrand

BHP - before and after logo

Autotrader - before and after logo

Read more about this rebrand

Big W - before and after logo

Premier League - before and after logo

Mastercard - before and after logo

By Tangelo Creative on October 20, 2017 

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