EquipRent is a leader in the heavy machinery and earthmoving equipment industry in WA. They’ve been in business since 2004 and decided to re-brand and consolidate to expand their positioning in this highly competitive industry.

The new EquipRent corporate identity brings together the company image and its materials reflecting a professional, reliable, and modern company. The logo-symbol was designed so it could be used as a stand alone element and also allows the business to develop beyond equipment rental.