Another recent project for us was the re-brand of a South African based mining software company Mine RP. Tangelo was initially engaged to produce concepts to demonstrate what could be done to build a distinctive brand for the company. These concepts were quickly taken up by the management team and we were asked “Could we roll out the new brand in time for their annual conference in Cape Town - in two weeks time?” “Not all of it” we said.

In the end it was agreed that we would deliver enough for a “soft launch” - which included a full corporate logo suite, business cards for all delegates, a presentation folder, a suite of brochures, powerpoint templates and a suite of brand mark animations.

The new brand was very well received by conference delegates and we are now working with Mine RP’s marketing people in South Africa to roll out the next stage of the new brand to their regional offices in Canada, Chile, Turkey and Australia.