Our creative team fashioned a new advertising campaign for Must Winebar Perth and Margaret River. The work coincided with a refurbishment at Must Perth and aims to generate renewed interest in the venue, leading to an increase in its share of the very competitive winebar/restaurant market. The tagline "Must: be a part of it" and a series of ads about the Must experience and special events at the bistro were also created. The campaign has run in print media and been applied to Adshel's.