Office of Road Safety – Your Licence is your Life
Indigenous Drink Driving & Licensing Kit

The brief
Design and produce an education kit to help indigenous people get and keep their licenses and to reduce drink driving.
The kit contains a board game, streetscape mat, a DVD written and produced by Mary G, an interactive CD to practice the driving test, an information booklet, discussion cards and a poster. It's being distributed throughout rural WA to schools, community services, health centres, and police.

The process
We started by working with ORS and the Indigenous writers to come up with a theme and then designed concepts for the colour palette, typography and look and feel of the kit.
We researched materials and commissioned illustrations – keeping in mind the need for the kit to be informal and fun while still conveying that driving is a serious and also be suitable for people with low literacy (so contain strong visual images).
We coordinated multiple suppliers to source materials that would fit together in a custom-made box, be durable for rural use and, of course, be the most cost-effective solution.

The result
We are very proud of the kit and ORS is delighted. This was such a complex project that took 10 months to complete. It showcases our ability to design in a creative, fun style, to problem-solve and be flexible and to produce a highly unique, fit for purpose solution.
We look forward to the roll-out. If you want more information on the kit, contact julie.dalla-costa@mainroads.wa.gov.au at ORS.