Sadleirs Logistics is a major WA-based provider of logistics and transport services. They identified the need to modernise their brand to position themselves for future growth.

 

The new Sadleirs Logistics brandmark shape is similar to a container.  The advancing ‘dot’ over the ‘i’ reinforces movement as the nature of the company’s business while the arc emphasises their global credentials.  We also introduced shapes and colours as complementary graphical elements and used black & white photography to give the company’s materials a modern edge.  Their new tagline “It’s who we are that counts” appears throughout their material.

 

All of this comes together to give the Sadleirs brand a modern and progressive style while they are still recognisable as the well-established company and team that their customers know they can count on. 

The rebrand has been a major project for Sadleirs and for Tangelo.  We worked side by side from beginning the first concepts through to the launch in April 2011.  We are very proud of the results and look forward to working with Sadleirs while they continue the roll-out.