ABM Resources is a publicly listed mining company. They have operated as a junior explorer for a number of years but have now moved into the position of a junior miners as they bring “Old Pirate”, their high grade gold discovery in the central desert region on the WA – NT border, into production. This is a significant milestone for the company, so it was time to re-brand and reposition the company to the market and with their shareholders.
We worked with ABM management to gain a thorough understanding of the company’s background, positioning and plans for the future. We then set about designing modern, professional and dynamic identity to reflect the company’s status as a junior miner to watch.
- Logo and brand identity
- Business cards and stationery