ALTI2UDE Performance Gym
Tangelo was asked to develop the brand identity for a new high performance gym that will open in Myaree WA in early 2017. The gym will have the first altitude chamber available to the public in WA. Only the Dockers, the Eagles and WAIS have this kind of facility available. The gym will cater anyone wanting a good workout with professional trainers but is especially for athletes who want to improve their performance.
Tangelo worked with the owner of Alti2ude to understand the market, the offer, the positioning and goals for Alti2ude. After a naming workshop, we developed a modern, strong and simple logo to convey what Alti2ude offers. The branding is now being applied to the gym’s printed and online marketing materials, its website and building signage.
- Naming workshop
- Logo and visual identity
- Powerpoint templates
- Enews templates
- Building internal and external signage
- Uniforms and merchandise