Fresh Produce Group (FPG)
Sydney-based FPG is one of Australia’s largest fruit & vegetable wholesalers. They have been operating for over 25 years and have always been committed to sourcing, growing and distributing the finest quality fresh produce throughout Australia and overseas. They have grown substantially over the years, introducing new products and services to meet the demands of the market and consumers. They now employ over 180 people in Australia, the USA and Asia. They needed to update some of their marketing materials, particularly their website which was looking dated and not easy to update. They chose Tangelo because of the work we had done previously for Frutico.
We worked closely with FPG’s marketing manager to understand the requirements for the website. As FPG has a large and diverse range of products, business units and capabilities, organising the information in an easy to find and understandable way was a complicated process but we got there in the end. We created a highly visual site, using lots of beautiful images of FPG’s produce along with their staff, operations and facilities. It’s now easy to understand their capabilities and also for the team in-house to update their website.
- Logo and visual identity refresh
- Tradeshow booth graphics
- Marketing brochure
- Internal poster