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Rebranding your business

Ten reasons to rebrand your business or organisation

It’s a new year. Is it time to consider a rebrand for your business or organisation?

Here’s an excerpt from an RFQ we were just asked to respond to:

“The current brand has been in use for over 15 years and no longer reflects our mission or objectives. The current perception of the organisation is mixed – from those we work with closely and know us well to those who are confused about who we are and what we do.”

Can you relate to this? And remember, we’re not just talking about your logo, website or signage, we’re also talking about the clarity of the message about what you do, how you do it and why you do it. Here are some interesting stories from business owners who took the leap and rebranded.

Here’s our list of the top 10 reasons you might consider reviewing and updating your brand.

You’ve outgrown your branding. It no longer aligns with where you are and what you want to achieve.

Your brand has evolved in an ad hoc way. It needs to look and feel consistent so it projects your company clearly.

Your brand isn’t clear – people don’t understand what you do or they don’t understand the extent of your services.

Your competitors have worked on their branding and message. They are actively (or aggressively) marketing. You’re getting fewer customers.

Your branding doesn’t fit with the current market and customer expectations. It looks and feels dated.

You’re thinking of going global – your branding needs to reflect you as a serious player to new markets and customers.

You want to show you’re innovative, modern and a serious player in your industry. Caring and working on your branding will convey that you are always thinking, changing and innovating.

There’s low morale or a lack of clarity inside your organisation. People want to work with a dynamic, progressive company that makes them feel proud. Rebranding builds excitement, inspires people and helps to build unity. This builds momentum from the inside out.

There’s been a merger, perhaps there’s a new name. So it’s a great opportunity for a fresh new look and message.

Maybe you got some bad press or poor reviews in social media? This is a good time to review and refresh your promise so it is in line with what customers expect.


And, a couple of others we can’t resist including because we’ve heard them a lot.

You’re embarrassed by your business card and don’t hand it out.

Your website is out of date and you hope your new prospects don’t actually find it.


If you are thinking about rebranding, please ring 08 9430 4166 or email us on There is no charge for our initial consultation meeting.

By Tangelo Creative on February 3, 2017 

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15 Phillimore Street
Fremantle WA 6160

T +61 08 9430 4166

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