Every day across Australia thousands of trades people go about their business driving from job to job in unbranded or poorly signed vehicle. They fail to realise that a well branded vehicle is probably one of the most cost effective ways to put your brand before your potential customers.
Every day, your vehicles drive past thousands of people who could be among your best customers and prospects. But if your vehicles are unmarked with company branding, they likely pass unnoticed by these key audiences, and you may have missed an important opportunity to grow your business.
Studies have shown that businesses targeting their local market perform better when their branding is visible in their local area. A branded vehicle also helps create a professional image for your business and build trust with your target audience. Trust plays an important role in any consumer’s buying decision. Branding your vehicle helps establish your business and brand in their eyes. A branded vehicle serves as proof that you are professional and a real business not to mention the fact that parking in your suburb helps show off your company to the local neighbourhood.
We have worked with our client PRF Electrical on developing their brand across web and marketing material and recently have rolled out the PRF brand to their fleet of vans. The new vehicle livery stands out well on the road and projects PRF as the professional organisation they are.
By Tangelo Creative on February 16, 2018